Survey Development & Validation

Survey/scale development and validation are necessary, but often overlooked, step in getting accurate data to answer your questions. A poorly conceived survey/scale can lead to inaccurate results and inferences. For example, because each generation buys differently, it is important that you make sure you advertise and sell to them differently. Millennials or Generation Y rely much more on the opinions of strangers (e.g., online product ratings) than Baby Boomers. Thus, it is essential that your organization develops an appropriate survey to target your customers, and to analyze the data correctly and efficiently so that important questions are answered about your customers. Creating valid and reliable surveys/scales to assess the important constructs and variables is a specialty of Equastat. We have years of experience in survey design, dissemination and analysis, so let us help you uncover important information.

We can help you build the survey/scale you need and help you decide on:

• The type of survey/scale you need
• How the survey/scale will answer your most important questions
• If the survey/scale will secure the variables and/or constructs of most interest to you
• How to validate your survey/scale using the most current and appropriate statistical methods and analyses
• How to select pre-existing survey/scales and understand their psychometric (e.g., validity and reliability) and statistical properties
• The best method to deliver your survey/scale

Example survey/scale development techniques matching our expertise:

• Defining necessary constructs and variables
• Item and survey/scale development
• Piloting items and testing items
• Administering surveys/scales in various formats such as computer adaptive
• Item and survey/scale analysis with advanced techniques, such as item response theory, factor analysis, robust reliability analyses